The 2 of the 13 most important things for you to verify Before Buying A Premium Shopify Theme are the frequency of Shopify theme updates by the developer and the level of customer support the developer is providing. You can check this by looking at their sales page.
Most likely, either the developers mention it by themselves; otherwise, you may also get to see the customer reviews over there. This should be enough for you to understand the above 2 crucial factors.
Did you know:
Most unsuccessful dropshippers chose to buy their so-called best premium Shopify themes in a hilarious way. They chose themes based on either their price point or appearance or both.
You would say what’s wrong with that… Isn’t that what we should look for in the Shopify website theme of our dreams?
Well, For starters:
Price and appearance mean nothing if those themes can’t get you sales.
There are so many moving parts and features that you need, and some are not even needed. You need to tick off each of the points mentioned in the below lists if you want to buy the right template for your Shopify store.
However, If you decide to buy your dream theme from the list below, you will save lots of your time in vetting 1000s of themes across the internet — Because I have already done that for you here.
Some of the Best premium Shopify themes might not check off all the points. But it doesn’t matter… and that’s because I have vetted everything before listing those Shopify website templates.
NOTE: The points listed in the Shopify theme buying guide below help the confused Shopify beginners make the right buying decision. And hence, not set in stone.
Disclosure: This post contains affiliate links in the form of text and images. If you click through them and make a purchase, I’ll earn a commission at no additional cost to you, which will support the blog.
Verify These 13 Points Before Buying Your Next Shopify Theme
1. Don’t Start a Blind Run for the Cheapest or the Most Expensive Shopify Theme Option by Default
I understand that not everyone can afford an expensive theme, but to be honest… you would be better off with a Free best Shopify theme instead of a cheaper theme. Instead, invest that money in some other part of your dropshipping business.
Cheap themes aren’t only featureless but also don’t look good enough.
Similarly, just because a theme is the most expensive doesn’t mean it is the best. Most of the time, these themes are too massive for a single person to handle. You will only waste most of your time just configuring such Shopify templates.
2. A Feature-rich Shopify Theme is as BAD as a Feature-less Shopify Theme
In recent years, YouTubers have posted many videos related to Shopify dropshipping on YouTube. Most of them show different features that might have helped those YouTubers get their sales.
As a result, people are trying to install every app from the app store to make their themes as feature-rich as possible. Most beginner Shopify dropshippers think that a Shopify theme must be feature-rich, so they should prefer them.
But Here You Are WRONG!
You didn’t know, but more features or apps also mean more page load time. Which is never good for any website on this planet, at least.
Moreover, you don’t actually need all the promoted features. Instead, those extra features only increase the price of the premium Shopify website templates.
3. The Shopify Theme Should Not Have Less Than 4 Stars Review Rating
Some theme-selling websites don’t have the option to add reviews — so don’t panic if you don’t see any reviews on any theme there.
Now, this doesn’t mean that every theme with under 4 starred reviews is horrible.
But it’s better NOT to take the risk, especially if you are new in the Shopify dropshipping business.
4. The Shopify Theme Developer Or The Seller Should NOT Have A Bad Customer Support Reputation
The lousy website performance and inadequate customer support will make you suffer a lot.
You don’t want this to happen.
So, don’t buy a Shopify template from a seller with a bad customer support reputation.
5. Don’t Buy a Shopify Website Template that Doesn’t Represent Your Brand Image
The brand image is how you will place your website in front of the world — what story you want to tell.
Although a brand image won’t mean much for most dropshippers initially, if by any chance your store starts seeing profits, then it is natural that people would want to attach themselves to your brand.
But how will they do it if they don’t feel the connection?
For Example: Imagine a clothing store with a “kids toys” website template.
6. Don’t Buy What You Can’t Handle
The newbie dropshippers are likelier to buy huge themes, thinking they need to add 1000s of products in their store. But funny enough… this never actually happens. Only a handful of people are patient enough to add even 10 products… let alone 1000s of them.
If you still buy a huge theme, you will get overwhelmed as soon as you look at its theme editor window. And in panic, you will create one of the crappiest eCommerce stores the world has ever seen.
Also, only 1 or 2 products usually generate more than 90% of your store sales. So, even if you have the money to hire someone to add so many products blindly… Better You DON’T.
7. Be Sure to Check the Appearance of that Shopify Theme on Both Desktop Screens and Mobile Screens
Some Free and even some of the best premium Shopify themes look amazing on the desktop but horrible on the mobile screens.
Most such Shopify templates waste all the essential space on the top fold (the part of the page you see when it gets opened).
In very few cases, a Shopify website template would look bad on the desktop but excellent on the mobile screens.
But if you have any plans for scaling or using Google ads, you just can’t ignore the desktop traffic.
And hence, you need to buy the best premium Shopify theme that looks amazing on both mobile and desktop screens.
8. Don’t Forget the Product Page
Most buyers make their buying decision based on the Homepage layout. BUT actually, the most crucial page of an eCommerce website is its Product Page.
Most first-time visitors will land on the product page from the ads and the Google search results. And most of them never bother to look at any other page on your website except the product page they landed on… unless you have sent them to a collection page.
If you have a doubt, you can easily track and observe the actions of your website visitors.
And then, conclude the customer journey on your particular website.
So, a homepage layout is the least of your worries.
9. Make Sure the Shopify Themes Don’t Waste any Space or as Little as Possible
As I said above… about that “top fold” of a website. That’s the most essential part of your website because not everyone will scroll down to see the main content of your page.
You are paying for each click and impression. Hence, you want to hook your website, and visitors, as soon as possible.
So, you don’t want to waste any precious space, especially on your top fold.
10. Do You Want a Sticky Menu or Not?
It is more of a personal choice.
Having a sticky menu isn’t going to make or break the deal.
Some people like to see the menu bar throughout their scrolling, while some visitors couldn’t care less.
11. Don’t Fall for the Multilevel Mega Menus
Have you seen the dropdown menus that look like this:
Clothing > Men’s > Winters > Jeans > etc, etc…
Did you know that although these menus help put a link to all the categories on a single menu bar, they are a Big NO-NO from an SEO point of view?
Google doesn’t like this kind of mega menus, which will hurt your rankings in the search results.
That’s why big giants like Amazon, FashionNova, etc., don’t use this multilevel menu.
And, Neither Should You!
Your website should only have single dropdowns that look like the following:
Clothing > Mens, Womens, Summers, Winters, etc… and then next: Accessories > Glasses, Shoes, Bags, etc… you get the idea.
In a nutshell, it’s ok if your theme has the feature of the multilevel menu… BUT, DON’T buy it just for that sole reason.
12. The Demo Website of Shopify Themes Should Load Quickly
The best & successful websites load in under 3 seconds.
Slower the website > more people leaving your website > lesser the sales.
So, always check if the demos provided by the themes sellers are loading quickly or not.
13. Be Sure to Read the Shopify Theme Developer’s / Seller’s Money Back Guarantee
This is necessary to safeguard yourself from feeling betrayed later on.
Every seller has a different refund policy.
What’s Next For You?
I hope these guidelines helped you make a conscious decision on which theme to buy for your Shopify dropshipping success. So, if you’re ready now, click here to select a high-converting theme for your dropshipping store and realize your dropshipping business by starting your Shopify trial here.
P.S. – Don’t wait for perfection or try to figure out every last thing before you launch your store. This will only delay your success. Moreover, you may lose your opportunity to succeed in some notable trends during that period.
Believe it or not, I missed lots of opportunities such as – Fidget spinners, abs maker, black mask, charcoal teeth powder, wave ring, gold rose, rose necklace, rose teddy bear, some neon leggings, and many more like them.
I’m sure you can imagine the level of profits I knowingly missed just because of procrastinating in the name of learning each and everything first.